Facebook vs Instagram
Facebook and Instagram are two of the most popular social media platforms in the world today, with more than 2 billion monthly active users each. Both social networks have a huge number of advertisers and marketing agencies. Instagram has more than 25 million companies, while Facebook has 30+ million registered accounts. In this column, you will be able to compare and contrast Facebook and Instagram with this article. And for that, let’s see what they do in terms of advertising and customer service.
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| Image Source - Google | Image by sproutsocial.com |
Facebook and Instagram use different strategies and tools as compared to other social networks as well and both of them offer very good customer support. Let’s see how Facebook is better than Instagram in terms of user experience (UX). Let us also see these two social networks in the next chapters. This section provides some crucial information about these two platforms. It will provide an explanation of how one gets started on social networking sites like Facebook, Instagram, and others. We will talk about the benefits and disadvantages of using Facebook over Instagram, both before we get into a comparison of these two social media networks. After finishing this article I would recommend you start your Facebook page or Instagram account today. The best thing for me as a consumer of social media is starting a social network and then adding it to my daily routine.
Facebook Versus Instagram
Facebook Vs Instagram In terms of business and customers Facebook is the second largest social network platform in the world, with nearly 1.6 billion monthly active users. With approximately 24 million people active monthly, it is the biggest social network with a global reach. Facebook’s revenue comes from ads, a mobile user base, and a large user base. While Instagram reaches less than 5 million users all around the globe. But there is another social network called WhatsApp which may be in the number one position too. As we know Instagram was acquired by Google back in 2014 with its parent company Apple. While Facebook had started its operations on July 20th, 2009.
Facebook’s main business model is online advertising. They make use of social networking website pages, ad format, and display advertising to drive sales. However, since Facebook uses a centralized system, it cannot monetize user traffic. For their monetization, they need to use paid advertisements through Google AdWords and Facebook’s own ads. To make money by selling ads, a company must create an audience. If anyone visits their own website, or if someone mentions his/her name and adds him/herself to their list, a new customer can be generated.
Instagram on the other hand offers video messaging where users share pictures and videos through videos. Facebook cannot make use of such platforms because of privacy concerns. Some countries, mainly Arab countries, ban Facebook on grounds of hate speech; yet they use Instagram too for communication where one can share pictures without worrying about being detected. These days it seems clear that Facebook could stop being a place for celebrities as they announced earlier this year that they are planning to sell ads on Instagram Stories for businesses. This would also be a way to generate revenue – as we saw above — but again Facebook does not offer any monetization options. That said, now Facebook is working on building their own brand, so they might launch products that will eventually have their own revenue models if they are successful.
Facebook Vs Instagram In terms of competition Facebook has several big challenges. At present, there are six big social networks like Instagram and Facebook. Instagram recently released its official app to compete with Facebook and has raised $1.3b. While Facebook stands at third (3rd) in terms of total followers and engagement of those followers in total. There is another major social network called TikTok. People who post a picture with their phone numbers and tag them can get paid a fixed amount depending upon how many of those numbers they get shared. Now let’s compare Facebook and Instagram while keeping social media trends and market trends in mind.
Facebook Vs Instagram In terms of pricing & features Facebook and Instagram charge different prices on different services such as free plans. One of the biggest differences between these plans is in free data to offer them. On FB the cheapest subscription fee is 50 GB of usage with 500 MB worth of daily data allowance, whereas with Instagram it cost around 100 GB of usage with 1000 MB of daily data allowance. Also Instagram charges for unlimited data usage which is 4.8 GB a month with a data allowance worth between 100 GB to 2000 GB a month. Also, the payment method choices between credit cards and PayPal are quite different. On FB the choice is not limited to PayPal and credit card payments, but the possibility of paying via funds transfer or bank transfer is available also.
Facebook Vs Instagram Which Is Better?
Facebook Vs Instagram In terms of UX Facebook holds a slight edge over Instagram. Facebook lets you share photos and videos on different platforms such as Instagram. Here one can share photos to the photo albums, add stickers and GIFs to GIFs, upload videos to Stories, upload location maps to locations and add files to photo collages. A feature was similar to using Snapchat filters on Instagram. Socializing is fun on both platforms though, unlike when using Instagram. Instagram offers a variety of free filters, which are available on all types of images, and which add to the overall look of an image and a nice effect to it. You can access hundreds of premium options for Instagram. Facebook on the other hand focuses on UI and UX.
Facebook Vs Instagram Where to Start?
Facebook Vs Instagram Facebook offers an easy sign-up for new users and Instagram is taking more steps to gain consumer recognition. But still, if you are not familiar with either of these platforms it may take time while doing research to learn about them, or else it may feel difficult to move forward in making your decisions regarding buying or using social media from Facebook and Instagram.